Determinants of Artistic Information Identification of the Olympics Ceremonial Suit

The purpose of the article. To analyze Olympics ceremonial suit XXXII Olympic Games «Tokyo 2020» and to form promising defining features its artistic informational identification. research methodology provides art analysis formation, motives, national appeals, general aesthetics modern trends that are accumulated in design foreign sports teams. scientific novelty is study Tokyo 2020 identify strategic advertising Conclusions. As a result for further application identification identified, including: 1) Convergence appeals colors flag analyzed suits teams; 2) Correspondence basic principles Games; 3) Eco-friendliness an formal suit, which involves not only use environmental materials clothing, but also aimed draw attention global problem mankind. Excess raw with long service life proper technological utilization light industry waste has become trigger increased awareness at all levels human activity. High fashion dictates -middle mass market gradually moving safe textile biodegradable without contaminating water micro-plastic; 4) Vestimentary traditions allow see designer (design studio, company, etc.) as referent sign system together athletes representatives delegation, brand country created.